Loov
Built for boutique M&A advisory firms

The cockpit boutique
M&A firms run on.

Pipeline, drafting, buyer intelligence, and billing in one workspace. Replace DealCloud + Datasite + Affinity + Excel with a single AI-native platform built for firms of 5–30 people.

Loov
Dashboard
Deals
Buyers
Library
Time
Settings
Active deals
Project ATLAS
Software · $80M EV · 12 buyers contacted
Documents
47
Buyers
212
Drafts
9
Draft — CIM business overview
Helmsley is a vertically-integrated SaaS platform serving the boutique M&A market...
cited · doc-12:4

Grounded in the sources your firm already trusts

  • PitchBookDeal data
  • S&P Capital IQComparables
  • SEC EDGARFilings
  • CrunchbaseCompanies
  • MergermarketPrecedent

Platform

Built for the full deal lifecycle.

Every module is purpose-built for how boutique M&A firms actually work — not retrofitted from generic CRM.

  • Deal Workspace

    One URL per mandate. Buyer list, documents, drafts, deadlines, time, and billing — tied to a single deal, not scattered across five tools.

  • AI Associate

    Drafts CIMs, teasers, IOIs, and personalized buyer outreach grounded in your firm's past deals and the current data room. Every claim cites a source.

  • Buyer Intelligence

    AI-ranked buyer suggestions per deal — pulled from PitchBook, SEC filings, and your firm's prior interactions. Outreach status tracked per buyer.

  • Time + Retainer Billing

    Time auto-tracked from calendar and Slack. Retainer invoices generated monthly. Success-fee calculation on close. No more spreadsheet billing.

How it works

Three steps. One workspace.

  1. 01

    Connect your stack

    Sync calendar, email, and existing data room. Loov indexes your firm's past deals into a private, AI-ready knowledge base.

  2. 02

    Open the deal

    Every mandate gets a single workspace: buyer list, documents, drafts, deadlines, billing — tied together.

  3. 03

    Let the Associate draft

    CIMs, teasers, IOIs, buyer outreach — drafted by AI grounded in your data. Every claim cites a source. You edit. You ship.

Pricing

Firm-level pricing.
No per-deal fees.

One subscription covers the whole firm. Annual contracts get 17% off.

Starter

For founding teams of 1–5

$999/firm/month

3 seats included

Talk to sales
  • Up to 5 active deals at a time
  • AI Associate — CIM, teaser, IOI drafting
  • Document auto-tagging
  • Basic buyer intelligence
  • Email support

Practice

For growing firms of 6–15

$2,499/firm/month

10 seats included

Talk to sales
  • Unlimited active deals
  • Everything in Starter
  • PitchBook + Capital IQ integration
  • Advanced buyer intelligence
  • Time tracking + retainer billing
  • Firm-wide deal library
  • Priority support

Firm

For established firms of 16–30+

$4,999/firm/month

25 seats included

Talk to sales
  • Everything in Practice
  • Custom integrations
  • SOC 2 documentation
  • Dedicated account manager
  • SLA + 99.9% uptime

FAQ

Common questions.

How is Loov different from DealCloud?
DealCloud is enterprise CRM at $50K–$150K/year that takes months to implement and only covers pipeline. Loov is the full deal lifecycle — pipeline, documents, AI drafting, buyer intelligence, and billing — for $12K–$60K/year, set up in a day.
Is my data secure?
Yes. Per-tenant isolated data in encrypted Postgres. Documents stored in SOC 2 compliant S3. We never use your data to train external models. SOC 2 Type II in progress.
How does the AI drafting work?
Loov retrieves relevant chunks from your firm's past deals and the active data room, generates a draft grounded in those sources, and cites every claim with a chunk ID. A second-pass verifier checks every claim is supported by its citation before serving.
Do you integrate with PitchBook and Capital IQ?
PitchBook integration available on Practice and Firm plans (bring your own API key). S&P Capital IQ integration on Firm plan.
What does onboarding look like?
After a demo and contract, our team imports your existing deal data, configures buyer lists, and runs your team through the platform live. Typical onboarding is one week, not one quarter.
What's your refund policy?
14-day pilot included with every annual contract. Monthly contracts are pay-as-you-go and cancel anytime. Annual contracts get 17% off the monthly rate.

Ready to give your analysts back their week?

Book a 30-minute demo. We'll show you the workspace, the AI Associate, and how Loov replaces 4 tools at a fraction of the cost.