The cockpit your
firm actually runs on.
Pipeline, drafting, buyer intelligence and billing in one workspace. The AI Associate writes your CIMs. grounded in the active data room — every claim cited and verified.
- Aldrin CapitalPE98
- BrookhavenPE94
- VermillionStrategic91
Grounded in the sources your firm already trusts
- PitchBookDeal data
- S&P Capital IQComparables
- SEC EDGARFilings
- CrunchbaseCompanies
- MergermarketPrecedent
Platform
Built for the full
deal lifecycle.
Every module is purpose-built for how boutique M&A firms actually work — not retrofitted from generic CRM.
Every mandate, one URL.
Buyer list, documents, drafts, deadlines, time and billing tied to a single deal — not scattered across five tools.
- Per-deal data room — every doc readable by the AI Associate
- Stage-aware pipeline from sourcing to close
- Time + retainer + success-fee billing in one place
Drafts that cite their sources.
CIMs, teasers, IOIs and personalized buyer outreach — drafted in seconds, grounded in the active data room.
- Every claim linked back to a source document
- Second-pass verifier rejects unsupported claims
- Five CIM sections, teaser, IOI letter, outreach — one click each
Helmsley is a vertically-integrated SaaS platform serving mid-market construction firms, with $34M ARR growing at 47% YoY and 112% net dollar retention.
Know who to call before the kickoff.
Claude with live web search finds 15-20 specific buyer candidates per deal — ranked by fit and cited with recent deal activity. Outreach status tracked per buyer.
- Fit score 0-100 with one-line reasoning per buyer
- Recent acquisitions and fund closes cited inline
- One click to add a candidate to your outreach kanban
- 98Aldrin CapitalPE · Mid-market2 prior closes
- 94BrookhavenPE · GrowthMet 2024
- 91VermillionStrategicCold
- 87Crescent CovePE · BuyoutMet 2023
Retainer + success fees, on rails.
Log billable time per deal, generate retainer invoices monthly, and calculate success fees on close. No more spreadsheet billing.
- Per-deal time entries with kind + billable flag
- One-click monthly retainer invoice from logged hours
- Success-fee calculation from your bps schedule on close
How it works
Three steps.
One workspace.
- 01Step
Upload the data room
Drop in CIM source material, financials, and any docs you have. Loov reads every PDF, DOCX and spreadsheet — instantly searchable by the AI Associate.
- 02Step
Open the deal
Every mandate gets a single workspace: buyer list, documents, drafts, deadlines, billing — tied together.
- 03Step
Let the Associate draft
CIMs, teasers, IOIs, buyer outreach — drafted by AI grounded in your data. Every claim cites a source. You edit. You ship.
From a partner at a 14-person firm
“Loov collapses our DealCloud, Datasite, Affinity and three spreadsheets into one workspace. My associates got their weekends back.”
- 6.5haverage time saved per CIM draft
- 4 toolsreplaced for a typical 12-person firm
- 1 dayto onboard your first deal
Pricing
Firm-level pricing.
No per-deal fees.
One subscription covers the whole firm. Annual contracts get 17% off.
Starter
For founding teams of 1–5
3 seats included
Talk to sales- Up to 5 active deals at a time
- AI Associate — CIM, teaser, IOI drafting
- Document auto-tagging
- Basic buyer intelligence
- Email support
Practice
For growing firms of 6–15
10 seats included
Talk to sales- Unlimited active deals
- Everything in Starter
- PitchBook + Capital IQ integration
- Advanced buyer intelligence
- Time tracking + retainer billing
- Firm-wide deal library
- Priority support
Firm
For established firms of 16–30+
25 seats included
Talk to sales- Everything in Practice
- Custom integrations
- Compliance support & DPAs
- Dedicated account manager
- SLA + 99.9% uptime
FAQ
Common questions.
DealCloud is enterprise CRM at $50K–$150K/year that takes months to implement and only covers pipeline. Loov is the full deal lifecycle — pipeline, documents, AI drafting, buyer intelligence and billing — for $12K–$60K/year, set up in a day.
Give your analysts
their week back.
Book a 30-minute demo. We'll show you the workspace, the AI Associate and how Loov replaces 4 tools at a fraction of the cost.